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Welcome to Jim Lester and Associates!
We represent Buyers, Sellers and Investors.
Home Sellers - Times have changed! The days of a sale from a sign in the yard are over. There are many more sellers than buyers and the only way to sell your home at your price is marketing, marketing and more marketing. We start with getting your house in shape so it is "prom night beautiful", then we expose it on the web with more professional photos than a proud grandmother shares at her bridge club. Selling homes is like life, a contact sport, so we work the neighborhood to find the referrals for active buyers. Finally we keep you informed throughout the process with our interactive client-based website. For more information please call us today at 404.610.0650.
Home Buyers - If you use the internet to research your target neighborhood and find your dream home, you've done most of the work so we rebate up to 70% of our commission! Start your home search here!
Investors - We represent you in buying below the market, arranging the lowest cost financing, managing the repairs, renting it quickly, and selling it profitably.
Use the articles below to educate yourself on the process of buying or selling a home. Please call us at 404.610.0650 and let us understand your goals and expectations. |
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Making Every Pixel Count
In real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses.
Where Floor Plans and Sought After, and Why
There are things New York apartments typically lack — a yard, a parking place, a washer-dryer. But there is one thing they do possess: floor plans, most often derived from buildings’ original marketing materials. Floor plans are important when an apartment goes on the market and a listing goes on the Web, real estate agents say, because buyers in New York depend so heavily on them.
Forget Gimmicks: Buyers Want Numbers
A few years ago people advertising homes on the Internet were racing to employ the latest gimmicks. Today, companies and brokers are focusing less on toys and are offering something more straightforward: numbers and detailed information — be it local home values, neighborhood amenities or broader market conditions.
The Psychology of Pricing
In a market where buyers and sellers circle one another warily — each certain that he or she is being taken advantage of, no matter what the conclusion of a deal — the asking price of a property is rarely a straightforward reflection of comparable values.
A Word of Advice During a Housing Slump: Rent
In a stark reversal, it’s now clear that people who chose renting over buying [in selected bubble markets] in the last two years made the right move.
Every Landlords Dream Tenant
Some renters have very clear ideas about how they want to live. And they will not let a lease or even market-rate rents get in the way. To them, sinking $5,000, $30,000, even $100,000 into their rental is money well spent.
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Brokerage by
Atlanta Properties Group
404-256-5944
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Financing provided by
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